Mind map: Launch!

• Sequences

  • Pre-prelaunch

  • This is when you talk to people about the product and find out what they like, need etc.

  • Questions

    • 1 How do you present the information so it doesn't feel like I'm selling something?

    • 2 How do you make people curious?

    • 3 How do I get them to collaborate? Get them to help with the creation?

    • People support things that they have a hand in

    • A support group of collaborators

    • 4 How do you find out the potential wishes of a product?

    • Find out, don't guess.

    • 5 How to involve the potential customer in the discussion?

    • And avoid corporate language;

    • 6 How to make the launch fun?

    • And exciting.

    • Humour prolongs people's attention

    • 7 How to stand out in a crowded market?

    • Do things a little differently than the competition.

    • Or see what the average does and do the opposite.

    • 8 How do you understand what kind of advertising the market wants?

    • Everyone has problems, dreams and desires. And they are waiting for suggestions for solutions.

    • 9 How do you make a clear offer?

    • You need a smashing offer.

    • 10 How does the pre-launch sequence flow naturally from all this?

  • Strategy

    • A short announcement and a request

    • Then a survey page with the text 

    • Work on the long-awaited ... is almost finished.

    • But it needs your HELP.

      • Before launching, we want to make sure we cover all the important  topics.

    • Combine the format of the questions 

    • with answer choices so they're easier for people to fill out.

    • And with text boxes.

    • The answers you get can be copied directly into the newsletter.

    • A few days later you get a thank you letter;

    • That way, without the sales person knows the product will be quality 

    • and becomes a co-author

  • Pre-launch

  • It's when you announce three cool things about a product, but don't show the product itself yet

  • And it's all in the process of responding to feedback from potential customers;

  • 5-12 days

  • Any format

    • Video

    • Audio

    • pdf

    • Text

    • Posts

    • Webinars

    • etc

  • Stage 1 - Opportunity

    • Answering the question Why?

    • Why should the pc be interested in this?

    • Why should he spend his time on it?

    • Why should he listen to you?

    • What can you do for him?

    • Talk about the end result.

    • Not about the drill, about the holes.

    • Sequence

    • 1. Show the opportunity
      • Show how the product will change lives
    • 2. Positioning
      • Why they should listen to you 
    • 3. training
      • Not only introduce them but also give them something useful to do.
    • 4. Commenting and answering or promising an answer
    • 5. Announcement of the next material
    • 6. Call for comments

  • Stage 2 - Transformation

    • Answer the question What?

    • What is transformation?

    • How will it change lives?

    • Practical

    • Teaching

    • All sorts of useful things

    • Sequence

    • 1. thank you and repeat

      • Thank you for your comments.

      • Repeat 1 material

    • 2. Reminder of the opportunity

      • People don't remember anything.

      • A quick reminder

    • 3. positioning reminder
      • A quick reminder
    • 4. Lesson
      • Something useful that they can immediately apply
    • 5. Responses to comments
      • Closing a couple of objections
    • 6. Announcement of 3 materials
    • 7. Call for comments

  • Stage 3 - Experiencing possession

    • The answer to the question How?

    • How do they make the change

    • Sequence

    • 1. Expressing gratitude and joy

      • Thank you for your comments

      • Sharing enthusiasm

    • 2. a quick reminder of Opportunity and Positioning
      • They may not have seen the first two.
    • 3. A good lesson  A good lesson 
    • 4. answer key questions
    • 5. Explaining the general principle of implementation
      • Consider from all sides the real possibilities
    • 6. Gentle transition to the proposal

      • Devote 25% of the whole piece to the sentence

      • To say that you will soon be talking about a sentence (in the next material)

      • And to take it to the next level of transformation;

    • 7. A hint of scarcity.
      • That the sentence will be limited and therefore the letter must not be skipped.
    • 8. A call for comments

  • Time frame

    • 5-7 days for a cheap product is enough

    • 1,3,5 days for example

    • and for 7 sales

    • 10 days for expensive

    • 1,5,8

    • and 10 sales

    • And so from 3 to 27

  • The main thing is to benefit the person

    • Telling everything and not holding it back

  • Launch

  • Launch of sales

  • 24 hours usually

    • or 5 days

    • 25% of sales on the first day

    • 50% on the last day

    • need to use a rarity trigger

    • Increase in price

    • No bonuses

    • Offer expires

  • Sending out messages

    • 1 day

    • Opening of the sale

    • 4 hours later everything is working

    • 2 day 

    • Social proof ;

    • 3 day

    • Answers to questions

    • Day 4

    • 24 hours later the end

    • 5 day

    • Early morning

    • 6-8 hours before closing time

    • Another 3 letters are possible

  • Post-start

  • Proper post-start-up - preparing for the next start-up

• Mailing list

  • This is a base of subscribers you can periodically sell to.

  • Builds friendly relationships with your subscribers

  • It's better to have a small and responsive user base than a large one that only gets 1% response rate;

  • Email is 20 times more effective than social media.

  • social networks can change the rules of the game

    • no control

  • people may not like social networks so much and switch to another one

  • Where to get it from

  • subscription forms 

    • to get a free useful thing

  • Traffic to the form

    • Search

    • Advertise

    • Social networks

    • Partners

• Clients

  • Potential

  • Buyers

  • 10-15 times more valuable

  • Give them nice additional bonuses

  • They do not buy because

  • Don't need to;

  • No money

  • Don't trust you

  • Don't believe in themselves

    • That it will work for them and it will work

• A strategy for getting out of depression and panic

  • Physical activity

  • Better outside than at the gym

  • Meditation

  • Close your eyes and concentrate on your breathing

  • 5-20 minutes.

  • Walking outdoors

  • Communing with nature

  • Adventure

  • Cycling

  • Skiing

  • Surfing

  • Tracking

  • Museum

  • Trip

  • Service 

  • Do something nice for another person

  • A feeling of gratitude

  • Gratitude for all the good things

  • I sit down quietly and list all the things you are grateful for

  • First for being able to live and breathe

• Newsletters

  • The story

  • Told in sequence

  • Hidden advertising message

  • Pre-start materials

    • Up to 12 days

    • 3 fragments

    • by pain

    • usually video but really any format

    • dialogue in the comments

• Mental triggers

  • Authority

  • Reciprocity

  • A request in a letter is like attention from a guru, turns on this trigger.

  • Trust

  • Comes with time

  • Anticipation

  • Ability to like

  • More to like = more influence

  • Ritual

  • People lack ritual

  • Community

  • Create your own community;

  • Make your own rules

    • Get likes

    • Share content

    • etc.

  • Rare

  • Social proof

  • Comment

  • Number of downloads

• Abundance thinking

• Seed launch

  • Micro mailing list

  • 30-100 a  better 300 people

  • on  social media;

    • sharing  quality  content

• Co-launch

  • Partners do the pre-launch mailing 

  • Selling through their links for a commission

  • Google the same area

  • Follow  50 and pick 3-5

  • To get  his attention you have to give him the benefit